Pay Per Click

Pay Per Click

Pay Per Click

Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label?

How it Works:

Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. When your PPC campaign is well-designed and running smoothly, that fee will be small, because the increase visitors on your websites than what you pay for it.

PPC is Good for Everyone:

Good for Searchers:

Click on paid search ads more often than any other form of digital advertising. This means that people really don’t mind being advertised to, provided that the products and services advertised fit the searcher’s needs. And because we use search engines when we’re looking for products and services, the results, including the ads, are generally highly relevant to what we’re looking for. Google has developed an excellent formula for ensuring that PPC ads meet the user’s needs.

Good for Advertisers:

Advertisers are offered a unique means of putting their message in front of an audience who is actively and specifically seeking out their product. advertisers can measure the quality of traffic that results from search engine clicks.

Good for Search Engines:

PPC enables search engines to provide to searchers and advertisers at the same time. The searchers comprise their user-base, while the advertisers provide them with their revenue stream. The engines want to provide related results, first and primary, while offering a highly targeted, revenue-driving advertising channel.

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