Search engine optimization (SEO) is pretty important to the success of your online efforts in attracting and care new clients. The benefits are extraordinary, especially when seen from the lens of return on investment. Because SEO is so cheap, it is risky to not work to optimize your online business. Below are just some of the benefits that attach to making the right effort to optimize your website.

Increased Sales

By optimizing your website, you improve your visibility online driving people to your website and increasing your marketplace. In fact, your business quickly shifts from being purely local to being an international firm. In fact, I have clients with whom I do business in every continent on earth.

A well optimized website has a long-term placing benefit as well. Once your efforts have paid off and you achieve the desired front-page ranking, it is highly doubtful that you will lose that ranking anytime soon, even if you don’t do much with the website at all. There is traction that is increased as your site hikes through the rankings page by page. That traction tends to provide staying power. Now even the smallest effort keeps your site in a powerful position to build your client list.

unique Visitors to Your Site

While a bit partial, if you compare organic SEO marketing services to traditional advertising, the search engine exposes you to highly qualified prospects on every search. Think about it. If you open your local newspaper you are shelled by advertising, most of which is absolutely unrelated to you. So far as you are concerned, those ads do not influence you to do anything but turn the page. But, say you go to the internet and search for “green widgets.” Within seconds ten websites, the front page, that have something to do with “green widgets” appears. You only see sites that have something of importance to your interests.

From the advertiser’s point of view this is a powerful way to detention pre-qualified prospects. If the searcher clicks on your site then you have a better than regular shot at capturing him or her as a new client. I can report that on many of my websites I have better than a 20% conversion rate of clicks to sales. every five people visiting my site buys something.

Cost Savings

search engine optimization is maybe the least expensive way to market your product or service that I know of. About 90% of my business is done online with clients all across the globe. I don’t spend money on advertising of any type. I trust completely on organic search engine traffic to drive clients to my websites. I do all my optimization in house in order to keep a tight control on my efforts, but after all that is my business. I do it because it works for me.

In the long run, search engine optimization is cost efficient, provides a great return on your investment, and will initiative new clients to your website on a daily basis with tiny effort once your site is well established.